🎯 What You'll Learn
4 Things You'll Be Able to
Do After This Course
GA4 Expert
Set up, configure, and extract actionable insights from Google Analytics 4 with confidence.
Dashboard Builder
Create beautiful Looker Studio dashboards that tell a clear performance story to any audience.
A/B Testing
Run statistically valid experiments to improve conversion rates on landing pages and campaigns.
Prove Marketing ROI
Be the marketer who can show exactly what's working, what's not, and what to do next.
👥 Who Is This For
This Course Is Right for You If…
Digital Marketers
Deepen your analytical skills and transition from execution-focused to strategy-and-data roles.
Analysts & Researchers
Add marketing-specific analytics skills to your existing data background.
Business Owners
Finally understand what your marketing data is saying — and make better investment decisions.
Students
Stand out for analyst-track roles at marketing agencies, e-commerce brands, and SaaS companies.
📚 Curriculum
24 Modules Across Every Key Topic
Updated quarterly. Taught by working professionals. Every module includes hands-on exercises.
24 Modules+
Modules
4 Weeks
Duration
4 Certifications
Certs
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13 lessonsMarketing Analytics FoundationsData-driven thinking for marketers−
- Why analytics is a marketer's most valuable skill
- Key metrics every marketer must understand (CTR, CPC, ROAS, LTV)
- The analytics stack: GA4, Search Console, Meta Insights, CRM
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28 lessonsGoogle Analytics 4 (GA4) MasteryThe most comprehensive GA4 training available+
- GA4 vs Universal Analytics — the critical differences
- Setting up GA4: property, data streams, Google Tag Manager
- Events, parameters & conversions — custom event tracking
- Audiences & user segments in GA4
- Standard reports — acquisition, engagement, monetisation, retention
- Exploration reports — funnel, path, segment overlap
- GA4 attribution models explained: last click, data-driven, first touch
- Debugging GA4 with DebugView & Tag Assistant
-
35 lessonsLooker Studio DashboardsFrom raw data to insight-packed visuals+
- Connecting data sources: GA4, Google Ads, Search Console, Meta
- Building a marketing performance dashboard from scratch
- Charts, tables, scorecards & filters — choosing the right visual
- Sharing, scheduling, and maintaining live dashboards
- Client-ready dashboard design principles
-
44 lessonsCampaign Tracking & AttributionKnow exactly what's driving your results+
- UTM parameter taxonomy — naming conventions that scale
- Multi-channel attribution: how to evaluate each touchpoint
- Cross-channel attribution in GA4 — data-driven model
- Building an attribution report for stakeholders
-
54 lessonsA/B Testing & ExperimentationRun experiments that improve performance+
- A/B testing fundamentals — hypothesis, control, variant
- Statistical significance — when can you trust your results
- Google Optimize alternative tools for 2025
- Testing landing pages, CTAs, headlines & form layouts
🛠 Tools
Tools You'll Actually Master
Hands-on practice, not slideshow demos. You graduate knowing how to use every one of these professionally.
GA4
Looker Studio
Google Search Console
Google Tag Manager
Meta Business Suite
ChatGPT
Google Sheets
VWO / A/B Tasty
BigQuery
Google Optimize
💼 Live Projects
Real Projects for Your Portfolio
Your portfolio is your most powerful career asset. Every project demonstrates real, documented competence.
GA4 Full Setup
Configure GA4 from scratch for a real website — events, conversions, audiences, and cross-domain tracking — then validate with DebugView.
GA4 + GTMExecutive Dashboard
Build a Looker Studio dashboard covering all key marketing channels — SEO, Paid, Social, Email — in a single client-ready view.
Looker Studio + Data VizA/B Testing Campaign
Design, run, and analyse a real A/B test on a landing page — from hypothesis to statistical significance to recommendation.
CRO + ExperimentationMonthly Analytics Report
Produce a full monthly performance report for a real brand — insights, anomalies, recommendations, and next steps.
Reporting + Strategy⭐ Student Reviews
What Graduates Say About
This Course
★★★★★
The GA4 module alone is worth 10× the course fee. My ability to present data in a clear story to leadership is what got me promoted within 6 months of the course.
★★★★★
The Looker Studio project was genuinely impressive — I used the exact dashboard I built during training in my next client pitch and won the account.
❓ FAQ
Common Questions About
This Course
Do I need a technical or coding background?
−
No coding is required. GA4, GTM, and Looker Studio are all used without code. We do cover some basic JavaScript snippets for custom event tracking, which we explain step-by-step.
Is this course useful if I already use Universal Analytics?
+
What data do we use for practice?
+
What roles can I target after this course?
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