🎯 What You'll Learn
4 Things You'll Be Able to
Do After This Course
Paid Media Expert
Run profitable Google & Meta campaigns that consistently deliver ROI across industries.
AI-Augmented Workflow
Use ChatGPT, Gemini and automation tools to 10× your output and efficiency.
Data-Driven Decisions
Read campaign data, spot patterns, and optimise without guesswork.
Agency-Ready Portfolio
Graduate with documented campaign results employers and clients can't ignore.
👥 Who Is This For
This Course Is Right for You If…
Job Seekers
Want a high-paying, in-demand role as a Performance Marketer or PPC Specialist.
Business Owners
Want to run their own paid campaigns and stop bleeding money on ineffective ads.
Freelancers
Want to offer performance marketing as a premium service at ₹20K–₹80K/month retainers.
Career Switchers
Professionals from sales, finance, or IT who want to move into a high-growth marketing role.
📚 Curriculum
32+ Modules Across Every Key Topic
Updated quarterly. Taught by working professionals. Every module includes hands-on exercises.
32+
Modules
2 Months
Duration
8 Certifications
Certs
-
15 lessonsPaid Advertising FoundationsThe complete paid media landscape−
- Performance marketing funnel — awareness to purchase
- Campaign structure across Google & Meta
- Understanding auction mechanics & Quality Score
- Setting up tracking: pixels, GA4, conversions
- Introduction to AI-powered campaign tools
-
28 lessonsGoogle Search Ads MasteryKeywords, bidding, copy that converts+
- Keyword research for paid search — match types, intent layers
- Campaign & ad group architecture best practices
- Writing high-CTR responsive search ads
- Bidding strategies — Manual CPC, tCPA, tROAS, Maximize Conversions
- Negative keywords & search term mining
- Ad extensions: callouts, sitelinks, structured snippets
- Quality Score optimization techniques
- Live Search campaign project with real budget
-
36 lessonsGoogle Display, Shopping & YouTubeExpand your reach across Google's network+
- Display campaign targeting — audiences, placements, topics
- Responsive display ads & banner design principles
- Shopping campaigns for e-commerce — feed optimization
- Performance Max campaigns: setup & AI optimization
- YouTube video ads — skippable, bumpers, discovery
- Remarketing lists & RLSA strategies
-
48 lessonsMeta Ads AdvancedFacebook & Instagram ads that scale+
- Meta campaign structure: CBO vs ABO
- Audience research — interest, behavioral, custom, lookalike
- Creative strategy for Meta: static, video, carousel, Reels
- A/B testing framework — what to test, how to read results
- Retargeting & full-funnel Meta strategy
- Meta Pixel, Conversions API & iOS 14+ attribution
- Budget scaling strategies — vertical vs horizontal
- Live Meta campaign project with real brand brief
-
56 lessonsAI Tools for Performance MarketingAutomate, optimize & scale with AI+
- ChatGPT for campaign strategy, ad copy & keyword research
- AI bidding tools — Google's Smart Bidding deep dive
- Automated rules & scripts in Google Ads
- Gemini for competitor analysis & market insights
- AI for creative generation: Leonardo AI, Canva AI
- Building an AI-augmented PPC workflow
-
65 lessonsAnalytics & ReportingTurn numbers into decisions+
- GA4 for paid campaigns — events, conversions, attribution
- Multi-channel attribution models explained
- Building client-ready Looker Studio dashboards
- UTM taxonomy & campaign tagging standards
- Monthly PPC reporting — the right metrics to present
🛠 Tools
Tools You'll Actually Master
Hands-on practice, not slideshow demos. You graduate knowing how to use every one of these professionally.
Google Ads
Meta Ads
ChatGPT
Gemini AI
GA4
SEMrush
Looker Studio
Leonardo AI
Search Console
Google Scripts
💼 Live Projects
Real Projects for Your Portfolio
Your portfolio is your most powerful career asset. Every project demonstrates real, documented competence.
Live Google Search Campaign
Launch and manage a real Google Search campaign with a set budget. Hit a target CPA or ROAS within 3 weeks.
Google Ads + AnalyticsMeta Full-Funnel Campaign
Build a 3-stage Meta funnel: Awareness → Consideration → Conversion — with separate creative for each stage.
Meta Ads + CreativeAI-Optimized Campaign Strategy
Use ChatGPT + Gemini to build a complete campaign brief, ad copies, and audience strategy for a real brand.
AI Tools + StrategyClient PPC Dashboard
Build a GA4 + Looker Studio dashboard that tracks campaign performance and presents it in client-ready format.
GA4 + Data Visualization⭐ Student Reviews
What Graduates Say About
This Course
★★★★★
The live Google Ads campaign module was the game-changer. I ran real campaigns with real results I could show in my interviews. Got hired within 3 weeks of completing the course.
★★★★★
The AI tools module alone justified the entire fee. I now use ChatGPT for every campaign I manage — it cuts my work time in half and doubles my output quality.
❓ FAQ
Common Questions About
This Course
Do I need experience with Google Ads or Meta Ads before joining?
−
No prior experience with ads platforms is required. We start from absolute fundamentals — creating accounts, understanding auction mechanics — before moving to advanced optimisation techniques.
What budget do we use for live campaigns?
+
What roles can I apply for after this course?
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Is this course available online?
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